You paint some very broad strokes, make a lot of unsupported assumptions, and are playing fast and loose with a lot of fundamental definitions.

1. There are LOTS of ideas that don't require capital to bring to market.

2. Banks (lenders) are not investors. Very, very different with very different motivations, i.e. debt vs equity.

3. I run a small company, and I couldn't care less about market share.

4. Lots of companies sell services, not products (or sell both).

" ... if every company embraces a sustainable purpose ... " HAHAHAHAHAHA. I should have stopped reading right there.

Look, capitalism is an economic system where the means of production is owned privately, not by the state, etc. Capitalism does not require maximizing profits. Maximizing profits at the expense of everything else is unrestricted capitalism. This unhealthy mutation is the problem, not capitalism itself.

When I make enough profit, it's enough. I don't go out of business. I take a day off.

There's plenty to go around. Relax, brother. Take a breath, and step off the nightmarish, one-size-fits-all hamster wheel you've imagined.

Yes, a lot of companies operate exactly as you describe ... but you'll notice I'm not in any of them anymore. There are choices. There are ALWAYS choices.

We DO NOT all have to play by the same rules. My company MY rules.

May I suggest that rather than advocating for some utopian ideal, which is NEVER going to happen, we all focus on doing what we can right where we are? Anything else is just wishful thinking.